BrandMoney is dedicated to increasing knowledge about the brand licensing industry. We welcome brand owners, manufacturers, service providers, agencies and organizational bodies that are active in the world of brand extensions through licensing. We explore with our guests what compelled them to get into the field of brand licensing and ask them to showcase successful brand extension examples, weigh in on issues that confront the industry and explore pitfalls that they have confronted.
Join us, Pete Canalichio and Bill Jachthuber as we interview brand licensing industry leaders. Every show will be recorded for convenient podcast listening. We are currently building our guest list so let us know if you would like to be part of our program and share your story.
Our Featured Shows
Listen as BrandMoney talks with Dave Savage, the past president of the Inventors Association of Georgia. Dave has been a leader this 30 year old education and resource organization for independent inventors and entrepreneurs. The association is a member led non-profit resource and connections provider. The IAG also serves the general business community by providing … [more]
On April 25, 2012 BrandMoney talked with Johanna Sullivan, Global Licensing and Alliances Manager for Kimberly-Clark Corporation. Johanna shares with listeners expert advice of how licensing has changed from the past and what to look for in the near future. Its an episode you must listen to learn how you can address this in … [more]
On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as … [more]