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On January 4, 2012 listen to our interview with Paolo Lucci, Branding and Licensing specialist in Italy. Paolo is the author of book Brand Jam, a book launched in 2010 which has quickly become a key reference in the Italian licensing business community.
Paolo is an experienced marketing and sales manager with a broad background in major well known brands. Paolo Lucci served as product manager, marketing manager, sales manager, and licensing manager in global companies, leaders in entertainment and FMCG markets such as Ferrero, Hasbro, Walt Disney Company.
In 2001, Paolo started his own licensing consultancy LucciTm. In 2007 Paolo started up Kazachok Italy in association with the Kazachok French group, and finally in 2010 launched BrandJam.it, online magazine, specialized in lifestyle/brand licensing.
With a team of 5 specialists both division Kazachok Italy and Brand Jam reach over 8,500 licensing and branding professional worldwide daily, with the mission of broadening licensing knowledge of licensors licensees and retailers.