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Javelin – How A Leading Experiential Marketing Agency Builds Brands for Their Clients and Themselves

Posted on February 14, 2012August 27, 2013

Listen to Brad Carsten of Javelin, Inc. as he talks with BrandMoney about new ventures in creating their own brands after more than 13 years of helping companies like Bacardi, Disney and People en Español strengthen their position in the market.

Brad Carsten’s 25-year career includes an extensive background in writing, production and sales in the radio industry, as well as being one of the pioneers in Experiential Marketing.

Brad’s current portfolio of responsibilities includes: new product introductions, licensing and cross-promotional tie-ins, strategic development and implementation of marketing programs for key agency accounts and new business.
Brad has also has overseen the development of Javelin’s expanded business interests, the launch of NoCoast Originals, and the development and acquisition of agency owned brands such as Randy’s Recycled Cycles and TRIM Industries.

 

A native of Brooklyn, NY, he is now a serial entrepreneur, avid golfer, outdoor enthusiast, art collector and a recycled bicyclist.

BrandMoney Show with Brad Carsten of Javelin

 

 

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