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Johanna shared her expert opinion with Pete and Bill about how she builds lasting brand licensing relationships and why having an experience as a licensee and licensor has shown her how to negotiate and manage productive brand licensing programs.
Johanna also took us through her list of brand licensing launches that went awry including when she launched a line of Coca-Cola fine china in Brazil.
As Global Licensing and Alliances Manager for Kimberly-Clark Corporation Johanna is responsible for leading the company’s in-licensing and out-licensing relationships. Johanna has worked in brand management and licensing roles for over 15 years with an expertise in international licensing. Prior to joining Kimberly-Clark in April 2005, Johanna worked at The Coca-Cola Company for 8 years advancing its global brand licensing program, first in Latin America and then in North America.
Johanna is a current member of SPLiCE (Society of Product Licensors Committed to Excellence) and a past board member of The Brazilian-American Chamber of Commerce and English for Successful Living. Johanna is also a recipient of the Disney Brand Champion Award in 2010 in the product category of Food, Health and Beauty.