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In Today’s show Derrick Daye talks with Bill Jachthuber, an innovative and insightful marketing leader with over twenty six years experience in developing business growth through strategic partnerships, innovative product platforms and marketing relationships with leading consumer and foodservice brands.
Bill has expertise in developing and implementing brand licensing programs for consumer brands. Bill was responsible for the development of the Cinnabon Licensed Products which are sold throughout the United States in thousands of grocery, mass and club store outlets, generating millions of brand impressions and incremental revenue for the Focus Brands Company.
Listen to this insightful discussion on how brands can unlock the equity that exists in the brand and harness new ways to drive value for the enterprise.