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Listen to Brand Money Interview Sean Brocklebank on January 18, 2012.  Sean is the Business Development Manager for Custom Cases.  He is responsible for all the make your own case and do-it yourself cases at Case-Mate.  Sean is also responsible for client acquisition, partnerships, and licensing.

Case-Mate began with one simple premise: we can design a better case. The idea started as lunch break chatter that soon led us across the globe turning a dream into reality. Since 2006, Case-Mate has grown into a multi-million dollar business, successfully partnering with top retailers. Our products can be found in 76 countries and have garnered top awards and praise. The entrepreneurial spirit continues to drive the Case-Mate culture. After all, it’s what helped them build the world’s leading mobile accessories brand.

Case-Mate is always looking for what’s next. Whether it’s designing for the latest device or partnering with cutting-edge artists for a custom experience, they’re constantly innovating. Case-Mate original designs fuse form and function, creating a fresh approach to the art of cases. Inspired by top designers and the latest fashion looks, Case-Mate incorporates on-trend styles, top materials and eye-catching patterns into our designs to make more than a case.

Sean has been with Case-Mate since January 2011 and prior to that was
Sales Manager at AlarmingYou.com, where he was responsible for all sales, marketing and lead generation activities for ADT security services. Prior to that he worked with Comscape leading new business and account development.

Sean is a graduate from Cal State Long Beach.

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In Today’s show Derrick Daye talks with Bill Jachthuber, an innovative and insightful marketing leader with over twenty six years experience in developing business growth through strategic partnerships, innovative product platforms and marketing relationships with leading consumer and foodservice brands.

Bill has expertise in developing and implementing brand licensing programs for consumer brands.  Bill was responsible for the development of the Cinnabon Licensed Products which are sold throughout the United States in thousands of grocery, mass and club store outlets, generating millions of brand impressions and incremental revenue for the Focus Brands Company.

Listen to this insightful discussion on how brands can unlock the equity that exists in the brand and harness new ways to drive value for the enterprise.

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On January 4, 2012 listen to our interview with Paolo Lucci, Branding and Licensing specialist in Italy.  Paolo is the author of book Brand Jam, a book launched in 2010 which has quickly become a key reference in the Italian licensing business community.

Paolo is an experienced marketing and sales manager with a broad background in major well known brands.  Paolo Lucci served as product manager, marketing manager, sales manager, and licensing manager in global companies, leaders in entertainment and FMCG markets such as Ferrero, Hasbro, Walt Disney Company.

In 2001, Paolo started his own licensing consultancy LucciTm.  In 2007 Paolo started up Kazachok Italy in association with the Kazachok French group, and finally in 2010 launched BrandJam.it, online magazine, specialized in lifestyle/brand licensing.

With a team of 5 specialists both division Kazachok Italy and Brand Jam reach over 8,500 licensing and branding professional worldwide daily, with the mission of broadening licensing knowledge of  licensors licensees and retailers.