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BrandMoney

Month: March 2012

BrandMoney talks with Brad Vanauken about the importance of FOCUS in a tough economy

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Brad VanAuken - Chief Strategist The Blake Project

On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.

During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.

Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and The Nature Conservancy as the answer for saving the last great places on earth to name a few.

Recognized as one of the world’s foremost experts on brand management and marketing, Brad is a much sought after speaker, writer and consultant. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor’s Business Daily, The Bloomberg Money Show as well as other notable outlets.

Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association.

He has authored two books on brand management: The Brand Management Checklist and the best selling book Brand Aid, the first comprehensive and practical, ‘how-to’ guide on building winning brands. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.

Derrick Daye Managing Partner The Blake Project

Today’s Show also has Derrick Daye, Managing Partner at The Blake Project.  Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.

He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.

BrandMoney interviews Pam Onyanyo about expanding business in Africa

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On March 7, 2012 tune in to BrandMoney to listen to Pam Onyanyo from Cedar International talk about expanding small and medium businesses into Africa.Pam Onyanyo is President/CEO of CedarInternational and is “Featured in BusinessWeek” as one and upcoming women entrepreneurs in North America. She is a true champion and understands what it takes to successfully close a business transaction in Africa and other developing countries.”Ms. Onyanyo has over 18 years of management and International business experience.  She has held numerous executive positions in diverse companies including IBM and PricewaterhouseCoopers. Ms. Onyanyo responsibilities included business development, strategy planning, operations management, and corporate risk management.

Ms. Onyanyo managed PricewaterhouseCoopers’ integrated consulting solutions servicing fortune 100/500 companies globally where she was responsible for managing a multi-million dollar practice of PwC Operations and Controls service line. Prior to formation of Cedar Ms. Onyanyo founded a successful management consulting firm IMCG that provided Corporate Risk Management and Enterprise Resource Planning.

In her current role as President & CEO of Cedar International, she is responsible for the overall management of Cedar operations on both domestic and international fronts. She is constantly identifying and forging new alliance partners to position Cedar to be one of the best in delivering the services and products Cedar offers to its clients globally.

Through her efforts, Cedar has successfully completed major transactions to East Africa that involved US multinational manufacturing companies with Exim-Bank offering credit facility.

She is also the founder of OBRA Consulting a management consulting firm that provides Organizational Change Management, IT Change Readiness and Enterprise Project Management services to small and middle market companies.

Ms. Onyanyo is passionate about community development especially areas that effect underprivileged. She works with inner-city children both abroad in Africa “Kenya” and in the State of Georgia “Atlanta” she is also a mentor to many young girls and upcoming entrepreneurs.