On April 25, 2012 BrandMoney talked with Johanna Sullivan, Global Licensing and Alliances Manager for Kimberly-Clark Corporation. Johanna shares with listeners expert advice of how licensing has changed from the past and what to look for in the near future. Its an episode you must listen to learn how you can address this in your own business. We discuss some of the challenges for a small company approach big companies and what big companies are looking for as licensors and licensees. We also discuss the use of licensing agents especially for business that might be of technical or start up nature. Johanna’s expertise as Global Licensing and Alliances Manager for Kimberly-Clark Corporation makes great points to watch out for in your business ventures. Johanna is responsible for leading the company’s in-licensing and out-licensing relationships. Johanna has worked in brand management and licensing roles for over 15 years with an expertise in international licensing. Prior to joining Kimberly-Clark in April 2005, Johanna worked at The Coca-Cola Company for 8 years advancing its global brand licensing program, first in Latin America and then in North America.
Johanna is a current member of SPLiCE (Society of Product Licensors Committed to Excellence) and a past board member of The Brazilian-American Chamber of Commerce and English for Successful Living. Johanna is also a recipient of the Disney Brand Champion Award in 2010 in the product category of Food, Health and Beauty.
Here’s the link to the show: