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Johanna shared her expert opinion with Pete and Bill about how she builds lasting brand licensing relationships and why having an experience as a licensee and licensor has shown her how to negotiate and manage productive brand licensing programs.

Johanna also took us through her list of brand licensing launches that went awry including when she launched a line of Coca-Cola fine china in Brazil.

As Global Licensing and Alliances Manager for Kimberly-Clark Corporation  Johanna is responsible for leading the company’s in-licensing and out-licensing relationships. Johanna has worked in brand management and licensing roles for over 15 years with an expertise in international licensing.  Prior to joining Kimberly-Clark in April 2005, Johanna worked at The Coca-Cola Company for 8 years advancing its global brand licensing program, first in Latin America and then in North America.

Johanna is a current member of SPLiCE (Society of Product Licensors Committed to Excellence) and a past board member of The Brazilian-American Chamber of Commerce and English for Successful Living.  Johanna is also a recipient of the Disney Brand Champion Award in 2010 in the product category of Food, Health and Beauty.

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In this episode of Brand Money, Bill Jachthuber and Pete Canalichio interview Peter Weedfald, President of Gen One Ventures.  Peter discusses his vision of Dieoneer and Pioneers in Brands and Brand Licensing.  Peter’s wealth of brand building experience evokes discussion of Samsung, Circuit City, Apple and Nike.  Pete and Bill discuss with Peter how Brand Licensing can accelerate U.S. Brands to a Global platform and how China has already entered this arena.

Peter who works directly for GE Trademark & Licensing provides lead support for global sales, business development, marketing, advertising, internet tools and substrates, channels and operational leadership.

Prior to his current role Peter was President for a GE joint venture he helped develop and mature between GE (General Electric) and Tatung. GE | General Displays and Technologies which was formed to architect, sell, market and support GE HDTV’s globally. As President, he headed all functional operational business areas of the company globally as well as all sales, marketing, advertising, creative and communications.

In 2006, Peter joined Circuit City as a section 16 Officer, SVP, Chief Marketing Officer reporting directly to the CEO.  There he led and managed a team of 260 overseeing all brand management, advertising, creative, marketing, communications, in-store environment, research, PR, all digital assets and Circuit City.com e-marketing.

Peter served as SVP Sales & Marketing for Samsung Electronics overseeing all business operations and as  CMO for Samsung North America from 2001 through 2006. He led all consumer electronics, home appliances and corporate operations in an organization of 5,500 team members.

Prior to joining Samsung in 2001, Peter held various executive positions with ViewSonic Corporation, a global provider of advanced display technology from 1998 to 2000 including SVP of global marketing & EVP, GMM of Internet Appliances.  Prior to joining ViewSonic in 1998, he served for ten years in executive publishing positions at Ziff-Davis Publishing including VP, Publisher & Network Director on magazines and web sites: PC Magazine, Computer Shopper, Windows Sources, MacUser and PC Week. Ziff Davis Publishing is a leading integrated media company serving the technology and videogame markets.

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According to Gaurav Marya over 200 million Indians consume brands today and the demand is growing each year.  India went from 3 malls in 2003 to almost 700 in 2011 with another 600 currently in development.  The market is ripe for brand licensing. That is why Franchise India is hosting their annual brand licensing conference this week.

Listen to Gaurav’s tremendous insights on the state of the Indian economy and how his company is helping companies around the globe invest in India’s future.

Gaurav Marya is a born entrepreneur. He started his first business at 16 and has started and sold some 15 other businesses ranging from mobile phones, career advisory, restaurants to entertainment business etc. At 24, Gaurav discovered his real passion in life — Franchising. He was first exposed to it while on a business trip to the US in 1998 when franchising was the buzzword there and Gaurav dreamt of replicating its success in India. In 1999, Gaurav started Franchise India Holdings Limited which spearheaded the franchise revolution in India and has gone on to become India’s largest integrated franchise and retail Solution Company.

The passion to share his learnings from his rich experience with would-be entrepreneurs prompted him to start his consulting career. He has interacted with over 25,000 budding entrepreneurs with the aim of helping them select and meet the challenges of start-ups businesses. His chief forte in consulting focuses in creating a win-win partnership between channels and large organizations. He has consulted over 250 large and small corporations including Gitanjali Group, Emami, Videocon, Landmark Group, Tata Steel, Unilever India, Levis, Welspun amongst others and has helped them make informed decisions about their business growth. He considers himself to be very fortunate for aiding start-ups and large businesses.

Shiv Khera, the noteworthy motivational speaker once dubbed him as the “Father of Indian franchising” in 2004 at one of India’s biggest franchise forum and it is this title which has remained with him ever since.

Gaurav is widely admired for his non-conformist operating style and aggressive marketing tactics. He has got several accomplishments to his name: none of them have come the conventional way. Today he has also been retained by several private equity funds who invest in business projects.

Gaurav has also chaired several Global Business Forums on Franchising and Retail. He is often quoted by the press in leading dailies and business journals. He has guest starred on several television shows on entrepreneurship. He is also the author of the bestselling book in franchising “The Science of Reproducing Success”, which has proved a milestone in his illustrative career.

Join us as Gaurav Marya shares his stories about what is important in growing a successful licensing program in India.

To learn more about brand extension tools that can help your business click here.

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Listen to an experienced licensee with major brands like Disney and major sports properties discuss with Pete and Bill the inside and out of the licensing programs.

Get the “inside story” on how innovations can help drive new licensing properties and what licensors look for when evaluating licensing partners.

Joe “JD” Aziz has been involved in the licensing business as a licensee for many years.  Under his tenure Dophes has created and sold a variety of products across North America featuring popular and well established brands.  JD has seen how brand licensing can boost revenue tremendously.  He also has a terrific understanding of what pitfalls to avoid.

JD started at Dophes in 1991 when he joined the company as Vice President of Product Marketing.   He went on to serve in this role for 9 years where he was instrumental in developing dozens of products for Dophes. In 2000, he was promoted to President where he continues to serve today.

Some of his licensing highlights include:

–          Began selling Disney Beach Towels to small accounts in 1991 and from there eventually managed a licensing business that became 60-70% of overall sales.

–          Worked with Disney, Warner Bros, Mattel, Universal, Nickelodeon, Saban, MGA, Marvel, Dreamworks, 4Kids, NHL, MLB, NBA, NCAA, etc.

–          Now focusing more on corporate brands, new product development and sourcing.

Dophes Ltd. is a Division of J&A Aziz Ltd. which was established in 1895 – a family business now in its 4^th generation.

Join us as JD shares his stories about what is important in growing a successful licensing program.

To learn more about brand extension tools that can help your business click here.

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With stories ranging from Disney on Ice and Feld Entertainment, to Calvin Klein and Warnaco, to Ralph Lauren Polo and Lancôme, Lisa offered our listeners on BrandMoney a wealth of examples about how great brands use third party manufacturers to extend their brands via licensing.

Lisa who is currently writing a book on branding in China also revealed how cultural differences have cause the Chinese to treat the protection of brands and intellectual property in a distinctly different way than most westerners.

Lisa Merriam is a brand consultant who has made a career of helping companies build and manage brands. Her expertise includes brand strategy, brand naming, brand identity, brand launch, copy writing and video production. Clients include multinationals like ExxonMobil (post merger strategy and product positioning, naming, design), Johnson & Johnson (positioning and design for 2008 Beijing Olympic Games), and ADP (researching the small business market and repositioning and describing products for that target), but also over a hundred small entrepreneurial firms.

Prior to starting Merriam Associates, Lisa was Director of Brand Strategy at McCann-Erickson’s FutureBrand consultancy. She worked with clients as diverse as McGraw-Hill, D&B, UPS, and Exxon Mobil. Prior to that Lisa held the position of Marketing Director at E Ink Corporation, an MIT start-up and was Vice President of Marketing for CENUS Corporation, and Internet technology firm spun out of the University of California. She began her career selling advertising space and syndicated data at Downey Communications, a family-owned company.

To learn more about brand extension tools that can help your business click here.

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Goran Zeljko joined Pete Canalichio on November 9, 2011 for our weekly BrandMoney radio show.  On the show, Goran spoke about the tremendous progress Licensing New Europe has made over the past 3 years.  Goran and his brother, Zeljko, launched Licensing New Europe in 2009.   This International Licensing & Merchandising Show & Conference was established to be the platform and hub for the licensing industry in what is known as the New Europeanregion.  This region consists of Eastern, Central, South Europe, Russia, and the Commonwealth of Independent States, a region consisting of 35 countries and 400 million people.  Pete was privileged to speak at the Licensing New Europe 2010 conference in Zagreb, Croatia, last November.

The highlight of the BrandMoney radio show was hearing about the upcoming Licensing New Europe conference being held March 14 – 16, 2012 in Moscow.  With Russia growing at a 25% compound annual rate many Fortune 100 companies including Coca-Cola are investing heavily in the Russian market.  Moreover, the conference was strategically scheduled to with coincide with the Toy and Stationery conferences.  This will provide tremendous synergy as both conferences rely heavily on brand licensing.

If you are planning to invest in the Russian market you won’t want to miss this show.

For those interested in learning more about brand strategy or brand licensing consulting, check us out www.theblakeproject.com.  To learn more about brand extension tools that can help your business click here.

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Derrick has spent the past 20 years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of branding, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a consultant and account manager.

Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs.

Derrick is quoted regularly in the business press in publications such as the Wall Street Journal, USA Today, Adweek, Yahoo News, BusinessWeek, London Times and has been a featured brand management expert on ABC News. In addition, he co-authors the popular branding blog Branding Strategy Insider.

He has served on a number of not-for-profit boards and is the proud founder of Marketers For Charity, an organization rallying professionals for the benefit of breast cancer research and other causes. Most notably, he has worked with The White House Press Corps, the National Basketball Association and Johnson & Johnson.

Thomson is a senior brand strategist at The Blake Project. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. He brings over 30 years of diverse strategic and creative experience to the art and science of brand development. Throughout his career, Thomson has been an entrepreneur, designer, writer, creative director, master facilitator and brand consultant to global and emerging brands in diverse industries.

Thomson’s clients range from Fortune 100 and start-up companies to not-for-profit organizations. He has guided Energizer in positioning its next generation of products, focused Jockey on where it could succeed as a lifestyle brand and helped Hewlett-Packard build an advantage for its highly anticipated ingredient brand.

Earlier in his career he founded Dawson+Company Communications, a leading corporate communications company headquartered in Grand Rapids, Michigan. A firm internationally recognized for its award winning work in brand strategy, corporate identity development, brand development, naming, corporate communications, marketing communications, branded environment design, and retail packaging.

Thomson is an avid writer, speaker and thought leader on branding, enterprise strategy, value creation and professional development. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with 25,000+ marketers visiting daily.

To learn more about brand extension tools that can help your business click here.

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Nat Milburn, Vice President of External Business Development at Newell Rubbermaid, joined BrandMoney on its maiden broadcast and shared his insights on how Newell uses alternative brand extension models – licensing, franchising and direct to consumer – to help build brands and drive revenue.

Nat Milburn joined Newell Rubbermaid in February 2005 as Vice President of Global Licensing.  Prior to joining Newell Rubbermaid, Nat worked at The Coca-Cola Company for seven years advancing its global brand licensing program; first in Asia Pacific, Middle East and Africa and finally as Director of North and Latin America Brand Licensing responsible for 78% of Coca-Cola’s global brand licensing revenues.

Nat is a former member of the board of directors of the Licensing Industry Merchandisers’ Association (LIMA), and is a current member of the Licensing Executive Society’s (LES) IP 100 Group as well as the Corporate IP Institute at Georgia State University.

On the show Nat will share with our listeners an overview of Newell Rubbermaid’s brand licensing program and discuss which brands they are actively licensing.  In addition, Nat will tell us about their key licensing partners and the criteria Newell Rubbermaid uses when choosing licensees.  Listeners can expect to hear examples of successful programs and how Newell Rubbermaid helps companies successfully license their brands.

If you want to learn how a best-in-class program is run, you won’t want to miss this show. Plan to join us at at 1pm on October 26. For those who can’t listen live, the show will also be archived for downloads and future listening.

You can learn more about Newell Rubbermaid Licensing at http://www.newellrubbermaid.com/public/Our-Company/Do-Business-With-Us/Brand-Assets.aspx.

To learn more about brand extension tools that can help your business click here.

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Join us, Pete Canalichio and Bill Jachthuber as we interview industry leaders representing both brands and manufacturers.  We will explore with guests how their companies got into brand licensing and ask them to share examples of successful product launches and some of the pitfalls that they have encountered.  Every show will be recorded for convenient podcast listening.  We are currently building our guest list so let us know if you would like to be part of our program and share your story.