Listen as BrandMoney talks with Dave Savage, the past president of the Inventors Association of Georgia. Dave has been a leader this 30 year old education and resource organization for independent inventors and entrepreneurs. The association is a member led non-profit resource and connections provider. The IAG also serves the general business community by providing an inexpensive and neutral place to refer clients and friends who need a body of knowledge about the invention journey BEFORE they invest too much time, energy and money in their ideas.
Dave’s insightful and sagely advice has helped many entrepreneurs, and hopeful business start-ups better equip themselves to grow a business.
To find out more about Dave Savage go to www.davesavage.com. To find out more about the Inventors Association of Georgia go to www. GaInventors.org
Listen to Johanna Sullivan talk with BrandMoney about Global Brand Licensing Challenges in today’s economy
On April 25, 2012 BrandMoney talked with Johanna Sullivan, Global Licensing and Alliances Manager for Kimberly-Clark Corporation. Johanna shares with listeners expert advice of how licensing has changed from the past and what to look for in the near future. Its an episode you must listen to learn how you can address this in your own business. We discuss some of the challenges for a small company approach big companies and what big companies are looking for as licensors and licensees. We also discuss the use of licensing agents especially for business that might be of technical or start up nature. Johanna’s expertise as Global Licensing and Alliances Manager for Kimberly-Clark Corporation makes great points to watch out for in your business ventures. Johanna is responsible for leading the company’s in-licensing and out-licensing relationships. Johanna has worked in brand management and licensing roles for over 15 years with an expertise in international licensing. Prior to joining Kimberly-Clark in April 2005, Johanna worked at The Coca-Cola Company for 8 years advancing its global brand licensing program, first in Latin America and then in North America.
Johanna is a current member of SPLiCE (Society of Product Licensors Committed to Excellence) and a past board member of The Brazilian-American Chamber of Commerce and English for Successful Living. Johanna is also a recipient of the Disney Brand Champion Award in 2010 in the product category of Food, Health and Beauty.
Here’s the link to the show:
BrandMoney talks with Brad Vanauken about the importance of FOCUS in a tough economy
On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company.
During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year award. At Element K, he moved the brand from relative obscurity in a highly fragmented market to one of the top 10 e-learning brands in the world in less than two years.
Brad’s clients range from Fortune 100 and start-up companies to not-for-profit organizations and municipalities. He has helped position Bangkok, Thailand as a global fashion capital and The Nature Conservancy as the answer for saving the last great places on earth to name a few.
Recognized as one of the world’s foremost experts on brand management and marketing, Brad is a much sought after speaker, writer and consultant. A keynote speaker at some 20 major conferences a year, he writes extensively for the business press and academic journals and is regularly quoted in trade publications. He has been a guest expert on CNN, Fox News, Investor’s Business Daily, The Bloomberg Money Show as well as other notable outlets.
Brad has been the American Management Association’s featured speaker on measuring corporate brand value. He was a member of The Conference Board’s working group on Managing the Corporate Brand and APQC’s Brand Building & Communication Benchmarking Study sponsor group. He chaired the IIR Brand Masters conference and the IQPC conference on Internal Brand Building. He is a founding member of the World Class Branding Association.
He has authored two books on brand management: The Brand Management Checklist and the best selling book Brand Aid, the first comprehensive and practical, ‘how-to’ guide on building winning brands. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.
Today’s Show also has Derrick Daye, Managing Partner at The Blake Project. Derrick has spent the past 20+ years helping organizations release the full potential of their brands. His experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with the White House Press Corps, Johnson & Johnson and the National Basketball Association.
He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with more than 25,000+ daily visitors.
BrandMoney interviews Pam Onyanyo about expanding business in Africa
 On March 7, 2012 tune in to BrandMoney to listen to Pam Onyanyo from Cedar International talk about expanding small and medium businesses into Africa.Pam Onyanyo is President/CEO of CedarInternational and is “Featured in BusinessWeek” as one and upcoming women entrepreneurs in North America. She is a true champion and understands what it takes to successfully close a business transaction in Africa and other developing countries.”Ms. Onyanyo has over 18 years of management and International business experience. She has held numerous executive positions in diverse companies including IBM and PricewaterhouseCoopers. Ms. Onyanyo responsibilities included business development, strategy planning, operations management, and corporate risk management.
Ms. Onyanyo managed PricewaterhouseCoopers’ integrated consulting solutions servicing fortune 100/500 companies globally where she was responsible for managing a multi-million dollar practice of PwC Operations and Controls service line. Prior to formation of Cedar Ms. Onyanyo founded a successful management consulting firm IMCG that provided Corporate Risk Management and Enterprise Resource Planning. In her current role as President & CEO of Cedar International, she is responsible for the overall management of Cedar operations on both domestic and international fronts. She is constantly identifying and forging new alliance partners to position Cedar to be one of the best in delivering the services and products Cedar offers to its clients globally. Through her efforts, Cedar has successfully completed major transactions to East Africa that involved US multinational manufacturing companies with Exim-Bank offering credit facility. She is also the founder of OBRA Consulting a management consulting firm that provides Organizational Change Management, IT Change Readiness and Enterprise Project Management services to small and middle market companies. Ms. Onyanyo is passionate about community development especially areas that effect underprivileged. She works with inner-city children both abroad in Africa “Kenya” and in the State of Georgia “Atlanta” she is also a mentor to many young girls and upcoming entrepreneurs. |
Javelin – How A Leading Experiential Marketing Agency Builds Brands for Their Clients and Themselves
Listen to Brad Carsten of Javelin, Inc. as he talks with BrandMoney about new ventures in creating their own brands after more than 13 years of helping companies like Bacardi, Disney and People en Español strengthen their position in the market.
Brad Carsten’s 25-year career includes an extensive background in writing, production and sales in the radio industry, as well as being one of the pioneers in Experiential Marketing.
Brad’s current portfolio of responsibilities includes: new product introductions, licensing and cross-promotional tie-ins, strategic development and implementation of marketing programs for key agency accounts and new business.
Brad has also has overseen the development of Javelin’s expanded business interests, the launch of NoCoast Originals, and the development and acquisition of agency owned brands such as Randy’s Recycled Cycles and TRIM Industries.
A native of Brooklyn, NY, he is now a serial entrepreneur, avid golfer, outdoor enthusiast, art collector and a recycled bicyclist.
BrandMoney Show with Brad Carsten of Javelin
Can Brands flourish in a tough economy? Can Brand Licensing help brands grow in tough times?
Podcast: Download
Derrick Daye and Thomson Dawson of The Blake Project joined Bill Jachthuber on February 1, 2012 and discussed how important branding is even in a down economy and how brand licensing can play a role. With lots of examples including Kodak, to how Hush Puppy is reaching a global audience to how Apple continues to create brand value, you won’t want to miss this show.
Derrick has spent the past 20 years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of branding, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a consultant and account manager.
Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs.
Derrick is quoted regularly in the business press in publications such as the Wall Street Journal, USA Today, Adweek, Yahoo News, BusinessWeek, London Times and has been a featured brand management expert on ABC News. In addition, he co-authors the popular branding blog Branding Strategy Insider.
He has served on a number of not-for-profit boards and is the proud founder of Marketers For Charity, an organization rallying professionals for the benefit of breast cancer research and other causes. Most notably, he has worked with The White House Press Corps, the National Basketball Association and Johnson & Johnson.
Thomson is a senior brand strategist at The Blake Project. He brings an unequalled level of expertise in branding to his clients, leading them in the collaborative discovery process that results in strong brands. He brings over 30 years of diverse strategic and creative experience to the art and science of brand development. Throughout his career, Thomson has been an entrepreneur, designer, writer, creative director, master facilitator and brand consultant to global and emerging brands in diverse industries.
Thomson’s clients range from Fortune 100 and start-up companies to not-for-profit organizations. He has guided Energizer in positioning its next generation of products, focused Jockey on where it could succeed as a lifestyle brand and helped Hewlett-Packard build an advantage for its highly anticipated ingredient brand.
Earlier in his career he founded Dawson+Company Communications, a leading corporate communications company headquartered in Grand Rapids, Michigan. A firm internationally recognized for its award winning work in brand strategy, corporate identity development, brand development, naming, corporate communications, marketing communications, branded environment design, and retail packaging.
Thomson is an avid writer, speaker and thought leader on branding, enterprise strategy, value creation and professional development. He co-authors The Blake Project’s blog, BrandingStrategyInsider.com, one of the top 50 marketing blogs on the Internet according to Advertising Age with 25,000+ marketers visiting daily.
Listen to Sean Brocklebank talk to Brand Money about Case-Mate partnerships and licensing development
Podcast: Download
Listen to Brand Money Interview Sean Brocklebank on January 18, 2012. Sean is the Business Development Manager for Custom Cases. He is responsible for all the make your own case and do-it yourself cases at Case-Mate. Sean is also responsible for client acquisition, partnerships, and licensing.
Case-Mate began with one simple premise: we can design a better case. The idea started as lunch break chatter that soon led us across the globe turning a dream into reality. Since 2006, Case-Mate has grown into a multi-million dollar business, successfully partnering with top retailers. Our products can be found in 76 countries and have garnered top awards and praise. The entrepreneurial spirit continues to drive the Case-Mate culture. After all, it’s what helped them build the world’s leading mobile accessories brand.
Case-Mate is always looking for what’s next. Whether it’s designing for the latest device or partnering with cutting-edge artists for a custom experience, they’re constantly innovating. Case-Mate original designs fuse form and function, creating a fresh approach to the art of cases. Inspired by top designers and the latest fashion looks, Case-Mate incorporates on-trend styles, top materials and eye-catching patterns into our designs to make more than a case.
Sean has been with Case-Mate since January 2011 and prior to that was
Sales Manager at AlarmingYou.com, where he was responsible for all sales, marketing and lead generation activities for ADT security services. Prior to that he worked with Comscape leading new business and account development.
Sean is a graduate from Cal State Long Beach.
Bill Jachthuber and Derrick Daye Talk About How Licensing Builds Brand Value
Podcast: Download
In Today’s show Derrick Daye talks with Bill Jachthuber, an innovative and insightful marketing leader with over twenty six years experience in developing business growth through strategic partnerships, innovative product platforms and marketing relationships with leading consumer and foodservice brands.
Bill has expertise in developing and implementing brand licensing programs for consumer brands. Bill was responsible for the development of the Cinnabon Licensed Products which are sold throughout the United States in thousands of grocery, mass and club store outlets, generating millions of brand impressions and incremental revenue for the Focus Brands Company.
Listen to this insightful discussion on how brands can unlock the equity that exists in the brand and harness new ways to drive value for the enterprise.
Paolo Lucci talks about Brand Licensing in Italy
Podcast: Download
On January 4, 2012 listen to our interview with Paolo Lucci, Branding and Licensing specialist in Italy. Paolo is the author of book Brand Jam, a book launched in 2010 which has quickly become a key reference in the Italian licensing business community.
Paolo is an experienced marketing and sales manager with a broad background in major well known brands. Paolo Lucci served as product manager, marketing manager, sales manager, and licensing manager in global companies, leaders in entertainment and FMCG markets such as Ferrero, Hasbro, Walt Disney Company.
In 2001, Paolo started his own licensing consultancy LucciTm. In 2007 Paolo started up Kazachok Italy in association with the Kazachok French group, and finally in 2010 launched BrandJam.it, online magazine, specialized in lifestyle/brand licensing.
With a team of 5 specialists both division Kazachok Italy and Brand Jam reach over 8,500 licensing and branding professional worldwide daily, with the mission of broadening licensing knowledge of licensors licensees and retailers.
Gina Gaudio-Graves, Founder of Directions University, shares her proven system for building a business using online products and the power of the Internet.
Podcast: Download
Gina Gaudio-Graves is the founder and CEO of The Abundance Group, LLC, the parent company of Directions University. She is the Dean & Founder of Directions University. (Note that “Directions University” is formerly “The IM University”. The name was changed in July 2009.)
Online, most people know her as “The JV Queen”, a title she earned by organizing some of the most successful product launches on the internet, for some of the internet’s biggest names such as Shawn Casey, Willie Crawford, Russel Brunson, David Garfinkel, Henry Gold, Holly Cotter, and many others.
Gina began her career online in 1996 after a disabling car accident left her unable to continue her career as a litigator. When the accident left her unable to get out of a hospital bed or wheelchair for almost 10 years, she turned to the internet as a way to fill her days and afford her mounting medical bills.
She’s been full time online ever since!
As a JV Broker, Gina often saw millions of dollars being left on the table, over and over again by her clients who refused to listen to her advice … These clients wanted the immediate gratification that a Joint Venture Product Launch could bring, and weren’t interested in doing things the RIGHT way to build a business that would be successful for the long haul if it meant that it would take longer to bring in big dollars.
Gina’s JV’s would bring in millions in a short period of time (often in less than a week!), but a year later, profits from the promotion would be long gone, and Gina’s client would be left wondering where the next dollars were coming from. This usually meant creating yet another new product, and a new product launch.
After having worked long and hard on the first product, most clients just didn’t want to have to create yet another. This not only limited the client’s income, it limited Gina’s as well!
In 2007, Gina’s health had declined to the point that doctors gave her only 12 to 18 months to live. That’s why she hit the road in an RV to see the country before she died. But 6 months later, a massage therapist gaver her a piece of advice that forever changed her life. Not only did it allow her to live, Gina completely recovered!
Gina calls this her “miraculous transformation”. She feels that she has been given a huge gift — a second chance at life! To repay this gift, she is more focused and driven than ever on helping her peers, entrepreneurs, get what they want most: success in their lives and businesses!
Today, through Directions University, Gina is a coach, mentor, and consultant to entrepreneurs looking to build a business using the power of the internet. Whether the internet is the business owner’s only presence or their secondary presence, Gina’s information products and coaching programs show entrepreneurs how to get bigger results, faster, while living the life of their dreams and focus on her areas of expertise including:
* Mindset
* Strategic Planning for your Online Business Presence
* Product Creation and Planning
* Joint Ventures and Strategic Alliances
* Strategic Traffic Generation
* Strategic List Building
* Web 2.0
* Blogging
* and many other aspects of building a business using the power of the internet.
Gina’s mission is to help 1,000,000 entrepreneurs learn to live the life of their dreams through owning their own business, by the year 2013.